The Cowboys are now the NFL’s richest team, with $980 million in revenue and operating income of $425 million in 2020, according to Forbes. The team’s overall value is $6.5 billion in Forbes’ latest ranking – or nearly two-thirds of Jones’ estimated net worth.
“Plenty of owners were more wealthy than Jones when he acquired the Cowboys so you have to assume (his success) is due to the force of his personality,” said Jonathan Jensen, assistant professor of sport administration in the UNC Department of Exercise and Sports Science. “The things he has already accomplished are things most in professional sports would have said were impossible 20 years ago.”