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Beginning March 11, 2024, North Carolinians will be able to legally place sports bets online, the effects are already evident with ads virtually everywhere: social media, billboards, television and even podcasts.

Rosa Li with the University of North Carolina at Chapel Hill Department of Psychology and Neuroscience worries these ads can be particularly dangerous for young adult males. She said this demographic, especially those who are receiving college educations, are most at risk of becoming problem gamblers.

WRAL